SmartXSP

A campaign management platform for advertising agencies and advertisers: build creatives, run them across programmatic and ad-server inventory, and measure the results in one place.

Operated by Edge Query SAS, under the OursBlanc brand.

What SmartXSP does

SmartXSP is a business application used by media agencies, brands and publishers to plan, launch, monitor and report on digital advertising campaigns. Customers sign in with an account provisioned for their organisation; each account only ever sees its own campaigns, creatives and statistics.

A typical workflow inside the platform looks like this:

• Create a campaign — objective, flight dates, budget, targeting (geography, audience segments, devices, sites, contextual signals such as weather or time of day).
• Build creatives — display, video and rich-media formats produced from reusable templates, including dynamic creative optimisation where the message adapts to the context of the impression.
• Distribute — SmartXSP pushes the campaign configuration to the connected buying platforms and serves the creatives through its own tag servers.
• Measure — impressions, clicks, viewability, completion and conversion metrics are consolidated into dashboards, scheduled reports and an API.

Why SmartXSP asks for access to your Google account

SmartXSP integrates with Google advertising products so that a campaign configured in SmartXSP can be executed on inventory the customer already buys, without re-typing it into a second tool. Depending on the modules a customer enables, the platform requests access to:

Google product	What SmartXSP does with it
Google Tag Manager	Reads the customer's container, creates and publishes the SmartXSP measurement tag so conversions and on-site events can be attributed to a campaign. Nothing outside the container the customer designates is touched.
Display & Video 360	Creates and updates insertion orders and line items that mirror the campaign configured in SmartXSP, uploads creatives, and reads back delivery and spend figures for reporting.
Campaign Manager 360 / Google Ad Manager	Traffics placements and creatives, and imports delivery reports used to reconcile the numbers shown in SmartXSP dashboards.

Access is always granted by the customer, for their own advertising accounts, and can be revoked at any time — from within SmartXSP or from the Google account permissions page. SmartXSP never uses this access to read personal Google data such as mail, contacts, files or calendars, and does not request those scopes. See the Privacy Policy for the full description of what is stored and for how long.